Oil / gas / life sector - branding project

Welch Instrumentation is run by a self employed engineer within the oil and gas / life sciences sector. He specialises in the maintenance of key components such as oil pressure filters / valves. A young player in the field but also with 13 years experience the brand was to be positioned as fresh with traditional values.

The brand is defined as forward thinking, fresh thinking, reputable, reliable, experienced, honest and trustworthy. Competitors make use of blue, black and grey with a combination of text and icon to display the full logo.