Metro Security | National SEO

Brand Story

Multiple award-winning security and systems firm, operating throughout the UK for over 40 years. Essex based and family owned, Metro Security are marketing leaders in innovation security systems.

  • Global Excellence Award
  • Queens Award for Enterprise and Innovation (2019)
  • Shortlisted in two categories for 2020 Retail Systems Awards ( 3 years running)
  • ‘One to Watch’ in European Business Awards
  • Double win in Business Excellence Awards


  • Improve website in terms of usability 
  • Improve conversion rate
  • Increase traffic, specifically in Essex and the South East
  • Increase organic conversions
  • Improve brand resonance

What we did:

  • Rewired the entire website based on key terms
  • Full on-site audit and a 200 point implementation document. Our developers implemented all changes
  • Developed a tailored keyword strategy that focused on corporate solutions, moving away from domestic
  • Setup detailed conversion tracking and integrated phone call tracking as to optimise for keywords yielding highest ROI


  • Organic users are up by 319% in 3 years 
  • Organic leads up 156% in 3 years 
  • Conversions up 137%
  • The type of lead coming in is far more relevant to the business and so conversion rates have shot up
  • Generated £multi-million contract leads which have CLOSED